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Don't Be Fooled by Coca-Cola's Newest Green Tea Energy Drink

The Center for Science in the Public Interest (CSPI) has taken on soft drink giants Coca-Cola and Nestle once again for good reason, filing a lawsuit for ridiculous fat-burning claims made about their latest, useless energy drink, Enviga.

The companies claim their "optimum" combination of green tea, caffeine and plant micronutrient content creates a negative calorie effect, that according to their own research, help consumers of a thin-to-normal weight burn as much as 100 calories a day.

Unfortunately, about the only thing "burning" here, is a hole through your pocketbook, not to mention your health. For starters, the privilege of burning up to 100 calories a day means drinking three cans a day, meaning it can cost as much as $315 to lose one pound. And, that's not taking into consideration the health-harming amount of caffeine -- 100 milligrams -- contained in each can of Enviga.

To add insult to injury, this latest carbonated concoction steals from the wonderful reputation of green tea -- specifically Epigallocatechin gallate (EGCG) -- a proven weapon for fighting cancer and the AIDS virus. Remember, green tea alone is a far better alternative, but usually not when it comes in a can or bottle...

Food Navigator USA.com February 1, 2007

Business Week January 5, 2007

Houston Chronicle October 13, 2006

ABC News January 3, 2007





 
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Comment on This Article Community Comments (9)
 
 
Posted On Feb 02, 2007
Once again, another neuro sensor stimulant overload beverage of caffeine, or other similar beverages with FALSE, MISLABELED & NON COMPLIANT and NOT Generally Recognized As Safe additional caffeine-like products like taurine, guarana, etc., to FALSELY HYPE 'energy' and 'dieting' !

Neuro Senor stimulation does NOT burn calories; exercise, or exertion that is higher than caloric intake, does.

In point of FACT, these are very harmful to long term nutrition, health, well being, and in combination with many OTC drugs, prescription drugs, other diet regiment aids, as well as alcohol consumption (in even moderate amounts) can KILL YOU from cardio vascular arrest (heart attacks).   This is NOT speculation, Red Bull and other Jolt like products have already KILLED many globally just with this very combination.

I also find this beverage to be  a cold, evil, and calculated deception by the marketing types at Enviga, to hype the benefits of real green tea, whether it's in at functional levels, or more than likely at what are called in the formulation business (particularly among many main offenders in the beverage category selling water or carbonation) "window dressing".  'Window Dressing' means touted ingredients in at less than efficacious dosage levels to sell more cans/bottles of the stuff.

Coupled with the fact Enviga has tried to HIDE the sweetener(s) system from the public and potential consumers, of DANERGOUS & CHEMICAL highly refined intensity sweeteners (read Dr. Mercola's SWEET DECEPTION, if you have not), it is more than SAFE to say you the public are once again being bamboozled by unhealthy soda and big beverage hustlers.

Enviga being the answer to your diet, is the equivalent of thinking Jim Jones Kool-Aid can help you also.

ENVIGA = Exceptionally Nasty Vanity  Inviting Gullible Americans..

 
Russ Bianchi
Savvy User Savvy User, Joined On 9/2006
Russ Bianchi  
Replied

Lynne_203
Novice User Novice User Joined On 6/2006
Lynne_203  
 
Posted On Feb 03, 2007
Another product with what I believe to be deceptive in its labeling is a product called 10 degrees South, a clever advertising promotion label.  "Red Tea" and " No Caffine" and "Sweet" are clearly visible on the label......and, very misleading once you read the fine print.  They tout the virtues of Rooibos Red Tea as being a healthy antioxident, etc....using all the good "terminology" about it....then, when one examines the fine print, under nutritional facts,  they have obviously negated the good qualitites of such with two toxic sweeteners...sucrolose and neotame!   Ken Escoe, President of Top Shelf Foods, LLC appears  under all the hype about the virtues..... and it says "Try it for your health"! 
I am having to re- train my husband to read food labels when he goes shopping.....and the irony here is that should anyone become ill from having inbibed on this stuff, the company and the "FDA" would target Rooibus as being the culprit!  It's a profit deal!!!!!!


SavedbyHisGrace
Apprentice User Apprentice User Joined On 2/2007
SavedbyHisGrace  
 
Posted On Apr 30, 2007
This is a question for Russ Bianchi relating to his post of February 3 re agave:

Could you please tell me where you got all the negative information about agave--directing me to websites, whether government or others.

Thank you.

Laura


 
 
 
Posted On Feb 03, 2007
Most soft drinks have up to 17 teaspoons of sugar in them. 1 tsp inhibits your immune system for up to 4hrs! And society is still wondering why children are becoming more ill younger and younger?

 
Josh Rubin
Moderator User Moderator User, Joined On 6/2006
Josh Rubin  
Replied

Russ Bianchi
Savvy User Savvy User Joined On 9/2006
Russ Bianchi  
 
Posted On Feb 03, 2007
Folks be reminded that along with massive deception in the market place on refined or chemically synthesized sugars, among the largest labeling violators, unfortunately, are the natural health food chains or independents (& internet sellers) who fail intentionally, or naively, to check the safety or legality of most of the ingredients on their shelves. 

Remember, theses supposedly good for you retailer's focus is some 'perceived' holistic POINT OF MARKETING DISTICTION TO COMMAND A HIGHER SELLING MARGIN, & they are willing to openly LIE to you in many cases.

Examples of false,  DECEPTIVE, & non compliant sweetener labeling include:

Agave or Agave Nectar or Syrup: Falsely & illegally labeled 70 to 90 Dextrose Equivalency (twice the chemical created sweetness of High Fructose Corn Syrup & metabolize to fat & triglycerides in the body) hydrolyzed high fructose inulin syrup.  Additionally it is NOT from blue agave as claimed, is not GRAS, was abandon by all major national brand users in May of 2,000 when FDA affirmed the false labeling in writing, is from potential TOXIC sources of scrub agave never used in the human food chain before, &it has never been approved at FDA.

Chicory Root or Chicory Syrup:  A refined hydrolyzed high fructose inulin syrup illegally & falsely labeled to HIDE the refined fructose nature.

Evaporated Cane Juice Or Syrup (Organic Or Not): White refined sugar falsely & non compliantly mislabeled to DECEIVE,  & is 100% metabolized as white refined sugar

Sucanat:  A BRAND name for less refined sucrose with residual molasses, that is metabolized 100% as refined sucrose, with a bad aftertaste.

Crystalline Fructose: It's man made & refined/dried HFCS & metabolized exactly as HFCS.  There is NO industrial or commercial source from fruit, it's from refined CORN!!!


Russ Bianchi
Savvy User Savvy User Joined On 9/2006
Russ Bianchi  
 
Posted On Feb 05, 2007
Beware, now Pepsico, on the Super Bowl broadcast, 2/4/07, had their own version of a Snapple Branded Green Tea beverage out, pushing HARD on the "most ECGC" of any beverage.

I will remind you all, Snapple also claims to "have the best stuff on Earth" in their brand, which went through three of four ownerships from the founders, to venture capitalists, to Quaker Oats who over paid for the brand and brought them down having to sell out to Pepsi, who really wanted the Gatorade brand, more than anything in the deal.

Just a short digression, there is no such thing as "glucose-fructose syrup" on sports drink labels; it's a ruse for HFCS and/or corn syrup.

If the "best stuff" includes harmful high intensity sweeteners, High Fructose Corn Syrup, that is NOT fruit sugar, or sugars, nor metabolized as such, and is a leading ingredient linked to cardio vascular disease, diabetes, hypoglycemia, some forms of cancer, and obesity, the "best" has a whole knew meaning I was never taught.

Perhaps "BEST" now is an acronym for: Blatant Evasive (or Evil) Sales Tactics?

 
 
 
Posted On Feb 05, 2007
This is why making claims can be so dangerous.

 
tldtim
Novice User Novice User, Joined On 2/2007
tldtim  
 
 
 
Posted On Feb 02, 2007
The caffeine is like a little bit of liquid fear that activates the stress hormone cascade.  So while "burning a hole in the pocketbook" and burning 100 Calories, the consumer will also be accelerating the aging process.

 
Dr. Travis Elliott
Novice User Novice User, Joined On 6/2006
Dr. Travis Elliott  
 
 
 
Posted On May 14, 2007
Suggestion is made for anyone to READ the article on COCA COLA-GUATEMALA in the following book: "Guatemala Eternal Tyranny, Eternal Spring," by Jean Marie Simon.

 
bsargonauta
Novice User Novice User, Joined On 4/2007
bsargonauta  
 
 
 
 
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