Dr. Mercola April 06 2007 4,400 views
All those ridiculous claims that the anything but natural Splenda is "made from sugar" will finally be tested, starting next week in a federal court in Philadelphia. Even more interesting is the plaintiff in the lawsuit: Merisant Co., the makers of Equal (aspartame).
Prompting the court action, according to this awesome New York Times piece, is the McNeil Nutritionals product taking a commanding lead in the $1.5 billion artificial sweetener industry largely due to patently false claims its rival, Equal, mocks as urban myths.
I suspect even the judge presiding over the case has doubts about Splenda's claims based on an opinion he issued last month: "For example, McNeil claims that 'made from sugar' clearly excludes the interpretation that Splenda is sugar, or that Splenda is made with sugar. Drawing upon an often effective rhetorical device, McNeil asks the question, how could a consumer interpret a product that is ‘made from sugar’ and ‘tastes like sugar’ as actually being sugar?"
Also prompting the fight, Splenda generated U.S. sales of more than $200 million, more than four times greater than that of Equal, and commands 62 percent of the American market. What's more, all sorts of processed foods are using Splenda over Equal these days, even products you'd never expect.
Learn the true facts behind the toxicity of artificial sweeteners like Splenda -- better for getting rid of mosquitoes than cooking -- by taking a look at my latest book, Sweet Deception.
When I first saw this on the news, my first thought was, "Is this a publicity stunt to try and prove Splenda's safe"? I guess only time will tell how this one will turn out. It would be funny though if Equal proved Splenda unsafe and Splenda filed a counter suit and proved Equal unsafe. Unlikely, but it would be cool......
While on the subject of chemical sweeteners, I'm amazed at how many products are being laced with Acesulfame potassium. In the "healthy" products that contain it, on the list of ingredients it is usually intertwined with the vitamins and minerals that have been added. (So unknowing consumers think it is a potassium supplement?) But this stuff is everywhere! Wikipedia has a pretty good write up on it and lists a lot of products that contain it.