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Artificial Sweetener Companies Battle Each Other In Court

All those ridiculous claims that the anything but natural Splenda is "made from sugar" will finally be tested, starting next week in a federal court in Philadelphia. Even more interesting is the plaintiff in the lawsuit: Merisant Co., the makers of Equal (aspartame).

Prompting the court action, according to this awesome New York Times piece, is the McNeil Nutritionals product taking a commanding lead in the $1.5 billion artificial sweetener industry largely due to patently false claims its rival, Equal, mocks as urban myths.

I suspect even the judge presiding over the case has doubts about Splenda's claims based on an opinion he issued last month: "For example, McNeil claims that 'made from sugar' clearly excludes the interpretation that Splenda is sugar, or that Splenda is made with sugar. Drawing upon an often effective rhetorical device, McNeil asks the question, how could a consumer interpret a product that is ‘made from sugar’ and ‘tastes like sugar’ as actually being sugar?"

Also prompting the fight, Splenda generated U.S. sales of more than $200 million, more than four times greater than that of Equal, and commands 62 percent of the American market. What's more, all sorts of processed foods are using Splenda over Equal these days, even products you'd never expect.

Learn the true facts behind the toxicity of artificial sweeteners like Splenda -- better for getting rid of mosquitoes than cooking -- by taking a look at my latest book, Sweet Deception.

New York Times April 6, 2007 Registration Required

StarNewsOnline.com April 6, 2007





 
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Comment on This Article Community Comments (10)
 
 
Posted On Apr 06, 2007
To borrow from Ralph Nader's title, 'Unsafe At Any Speed', perhaps the wise judge's ruling(s) with go down in the annuals of legal decisions as the 'Unsafe At Any Dosage' precedent?

Splenda/sucralose, as any regular reader of mercola.com can tell you, if you are new to this blog site, is a chemically synthesized POISON that is HIGHLY TOXIC!

If you have not read Dr. Mercola's definitive empirical treatise on the subject, entitled: SWEET DECEPTION, get it (to borrow my father-in-law's coined phrase: '"immediately, if not sooner") to protect your family, friends, and your own health!!!

Representations that Splenda can be used for home baking or cooking are FLAT OUT LIES, and it turns any baked good into ceramic material, WITH NO CALORIC SAVINGS, at much higher pricing than regular sugar, and much more CAUSTIC in metabolization to ANYONE!

Splenda is NOT safe for hypoglycemics or diabetics!!!

I find it amusing that a former Monsanto company (Nutrasweet/Equal) is suing McNeil over false representations, though this is the moral, legal, factual, and ethical equivalent of Joe Stalin saying Adolph Hitler is a bad man. 

A brief explanation on the above assertion, aspartame is a proven neuro toxin, which is the high intensity sweeteners in Equal and Nutrasweet toxic brands.

The take away message here for EVERYONE is not to use ANY of these highly poisonous products, at any level, and such a result is already happening as Splenda retail sales are flat out imploding, and McNeil is no where near their projected sales numbers for use.

In all this litigation, the central issue of why these poisons are being approved for human use at FDA remains uncorrected, and I urge everyone to write their US Senators and Congresspersons, who are DIRECTLY responsible, for allowing the FDA to remain HIGHLY CORRUPT in such regulatory approval.



 
Russ Bianchi
Savvy User Savvy User, Joined On 9/2006
Russ Bianchi  
 
 
 
Posted On Apr 07, 2007

When I first saw this on the news, my first thought was, "Is this a publicity stunt to try and prove Splenda's safe"?  I guess only time will tell how this one will turn out.  It would be funny though if Equal proved Splenda unsafe and Splenda filed a counter suit and proved Equal unsafe.  Unlikely, but it would be cool......

While on the subject of chemical sweeteners, I'm amazed at how many products are being laced with Acesulfame potassium.  In the "healthy" products that contain it, on the list of ingredients it is usually intertwined with the vitamins and minerals that have been added.  (So unknowing consumers think it is a potassium supplement?)  But this stuff is everywhere!  Wikipedia has a pretty good write up on it and lists a lot of products that contain it.


 
emm76
Apprentice User Apprentice User, Joined On 7/2006
emm76  
Replied

Russ Bianchi
Savvy User Savvy User Joined On 9/2006
Russ Bianchi  
 
Posted On Apr 07, 2007
Ace K has an aluminum or metallic aftertaste by itself, and is not heat stable.  It will also oxidize and degrade within 90 days by itself under regular temperature (room temperature) conditions.

Ace-K is made by Hoecht Celanese of Germany, a large petro chemical operation. 

Ace-K FAILED in the soda, and other cosmetic, pharma and food brand applications, by itself, under the brand name Sunnet from Nutrinova (a subsidiary of HC), but is found increasingly in combination with neuro toxin (Nutrasweet/Equal) aspartame, or cancer causing Splenda/sucralose, to CUT total formulation sweetening cost.

All of this is an attempt to bamboozle and deflect the empirical HARM and UNSAFE metabolization of any of these highly chemically synthesized high intensity sweeteners, that have NO CALORIC SAVINGS, out side of soda, where the bulking agent is water, in consumption.

As to chlorine laden Splenda, remember this is the same TOXIC gas recently used in Iraq, by road side bombers/terrorits to KILL people, just like chlorine was used as the primary trench warfare gas in WWI.

 
 
 
Posted On Apr 07, 2007
I read "Sweet Deception", an eye opening book on the dangers of Splenda along with all the other artificial sweeteners.  I strongly recommend this to everyone and share this book with as many as I can.

Unfortunately, the general public is so duped into believing if it's on the shelves it's safe that convincing them otherwise is a challenge.  

A word to the wise...  Curves, the fitness center for women, with over 10,000 locations worldwide has just begun promoting Splenda.  Actually, I believe Splenda in an effort to really gain more of a hedge into the family grocery buying market has duped the franchiser into some joint marketing strategies ... an arrangement that is sure to affect many womens decisions as they unknowingly purchase Splenda containing groceries for their families, thinking they're doing a "good thing".   Many gyms are also adding Splenda to their Protein Shakes or sucrolose ... be certain to check the ingredients in those products.

 
Spritelymhe
Novice User Novice User, Joined On 2/2007
Spritelymhe  
Replied

Russ Bianchi
Savvy User Savvy User Joined On 9/2006
Russ Bianchi  
 
Posted On Apr 10, 2007
Boycott CURVES if they have decided to become Splenda proponents and therefore ARE NOT INTERESTED IN IMPROVING YOUR HEALTH!

Remember, Splenda has NO CALORIC SAVINGS in powdered form versus sugar, & is TOXIC and CANCER CAUSING.

 
 
 
Posted On Apr 07, 2007
The argument that something is made from natural ingredients, but "altered in a multi-step process" should make all who read it take a moment to think.

Nuclear weapons are made with things "found in nature" and via a multi-step process....whamo a bomb!

The anectodal evidence against these artificial sweeteners (their words, and I agree) is overwhelming.  In addition, real evidence is mounting that they are not safe as the lies say.

I go back to what I always say....use common sense. Did our paleolithic ancestors use artificial sweeteners or did they drink, oh let me think, water?

Let's stop kidding ourselves. We want our cake and want to eat it too. We either WANT to be healthy, or we want to live the illusion and fool ourselves that diet coke and their friends are ok.

 
Dr. David Spitz
Apprentice User Apprentice User, Joined On 12/2006
Dr. David Spitz  
 
 
 
Posted On Apr 09, 2007
So, it takes a big artificial sweetener company getting jealous of the sales other the other "poison producing company" to actually get the truth out. Doctors and people in general can rattle off laundry lists of adverse health effects of these products and no one pays attention until another company with the same interests gets involved! Once again about the almighty dollar! I am glad that the information will finally be available to more of the general public.  But, it is through a sad way... the way of competition with motive. Here's to stevia!!!! 

 
Melissa Kelly
Apprentice User Apprentice User, Joined On 3/2007
Melissa Kelly  
 
 
 
 
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