McDonald's Tries to Convince Moms That its Food is Nutritious
June 14, 2007
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In an effort to convince consumers that its food is nutritious, McDonald's is letting a group of six mothers, aged 35 to 42, go behind-the-scenes at McDonald's restaurants, processing plants, orchards and test kitchens.
The mothers will share their experiences with the world via online journals.
McDonald's says that it will have no control over what the women write. The women are not being paid, but McDonald's is paying for their travel and they have been given laptop computers that they will be allowed to keep.
McDonald's is calling the program Mom's Quality Correspondents. The six mothers were picked from a group of 4,000 applicants.
Currently, only 48 percent of women believe that McDonald's food quality is "excellent" or "very good", according to a survey of 14,000 women.
USAToday.com June 12, 2007
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