SEARCH:
Sign in | Join | Help
search Mercola.com
 
FREE Subscription 
The World’s Most Popular Natural Health Newsletter
Whole Foods: The Whole Truth

Whole Foods

Whole Foods, the fast-growing chain of upscale "healthy" supermarkets, may not be quite as wholesome as they would like you to believe.

It's important to remember, though, that not everything at Whole Foods is automatically healthy and good for the environment.

Money Magazine has highlighted some of the key issues to be aware of when shopping at Whole Foods so you don't end up spending your whole paycheck on not-so-great foods. Among them:

  • Whole Foods offers only a limited supply of local produce, meaning the environmental damage it causes in transportation is just as high as most other supermarkets.

  • Although Whole Foods doesn't carry products with trans fats or artificial coloring, everything else is fair game.

  • The in-store prepared foods do list ingredients, but there's no nutritional information provided.

Money Magazine June 24, 2007


Dr. Mercola's Comment:

Whole Foods Market has certainly helped to bring organic foods to the mainstream market, and is now the most popular and fastest-growing health food chain in the United States. But, like most large corporations, it does not have a perfect track record. And while Whole Foods does offer a wide variety of organic foods, they tend to sell foods at a higher price.

They have been roundly criticized in books such as Michael Pollan's The Omnivore's Dilemma.

For many in urban areas Trader Joe's seems to provide similar healthy but less expensive options.

It's important to remember that buying local is often even better than buying organic, because you get fresher foods that didn't use up excess fuel to be transported a long way. Studies have determined that the long-distance transportation of organic produce causes an environmental impact large enough to cancel out any benefits.

Whether you choose to buy your food at Whole Foods or another store, make sure you are buying foods that are fresh and, ideally, grown nearby. Farmer's markets and community-supported agriculture programs make great alternatives to markets like Whole Foods, and they tend to be much more affordable, too.

For more tips on eating healthy on a budget, check out Your Family Could be Eating Organic Food for the Same Price as Processed Foods -- or Less.

Related Articles:





 
 Do you find this article interesting?
Comment on This Article Community Comments (97)
 
 
Posted On Jul 10, 2007
whole foods is THE ONLY large scale corp that actually also supports its own competition in order to promote its ideals--which include local food consumption as well as the slow food movemnt.. believe it or not, they actually help local farmers become certified organic not only by helping to pay their yearly fee, but also in education. i ws amazed when i found this out--from the regional director-- in response to a query i had concerning local foods. (i am from So. Cal.)
of course i shop at local farmers markets for what i can, but whole foods products are next in line. and of course, be picky there!! you don't have to buy processed food! they have great selections of all kinds of (local) quality fresh foods and packaged stuff like oils, especially. 
and their stuff is MUCH fresher and better quality, AS WELL AS MORE LOCAL than trader joe's!!!!!!!!!!
this is one large corp that actually DOES have some conscience.

 
johanna :-
Novice User Novice User, Joined On 6/2006
johanna :-  
 
 
 
Posted On Jul 10, 2007
At least here in Pittsburgh, the big difference I see between Whole Foods and my local co-op or regular grocery is that the produce at Whole Foods is at least fresh. I love my local health food co-op for some items, but in general, the produce is old and in poor shape. Overall, I find the prices very similar if you are shopping the perimeter of the store -- prices of junky manufactured foods in the middle of the store vary, but you shouldn't be buying those anyway. I try to buy produce at my farmer's market, but they are only open May to Oct here, so that is not always an option. Finally, our WF seems to have made a big push to carry local foods lately and is even holding a farmer's market in their parking lot once a week. Of course there are plenty of foods and products at Whole Foods that are not optimal, but overall, they are making people more aware of the content and provenance of the food they eat. Though the prepared foods at Whole Foods are often conventional and less than perfect, compare them to a similar item at a conventional store and the difference is striking -- at least WF items are made of FOOD.

Finally, someone's comment about "overweight people" shopping in Whole Foods -- hey, walk a mile. Personally, I got fat during 10 years of low-fat vegetarian eating like the government suggests. I've been off that diet for about 6 years now, but losing weight is not a trivial affair. At this point, I'm just happy that I'm not gaining any anymore. Just because a person is overweight does not imply that they do not deserve quality foods -- maybe this week they're just switching to the "better" cola (which IS marginally better), maybe next week they'll leave it out of their cart altogether. Changing one's diet is a big shift, one that most people undertake in dribs and drabs. Those efforts deserve support, not derision.

 
La Torquemada
Novice User Novice User, Joined On 4/2007
La Torquemada  
Replied

megan490
Novice User Novice User Joined On 4/2007
megan490  
 
Posted On Jul 10, 2007
Hear, hear!

Like you, i also followed a low-fat mostly vegetarian diet for a decade and gained a lot of weight. I'm finding the weight loss woefully slow, but i know i need to let my metabolism rebound. (It was always sluggish, and is now coming back a bit).

The "whole foods-whole paycheck" thing didn't start with Dr. M. I read an article months ago about "does Whole Foods mean Whole Paycheck?" and the article discussed the cost of buying organic food. If you can shop wisely, and have several options, then yes, it doesn't have to cost an arm and a leg. BUT, not everyone has many options.

Fortunately, i live in an area where there are still some farms that haven't caved to the pressure to sell for housing developments, and i'm doing what i can to buy locally and keep these farmers in business.

I have my own garden, too, although this year, two does and a fawn found it, so i'll be lucky to be picking my first tomatoes about two weeks before the first frost :0(

There needs to be a paradigm shift in the minds of food buyers. People need to realize that it's worth buying better quality food and paying a bit more than junk food that's on sale.

I also try to eat seasonally, and really have a hard time buying fresh peppers in January. But, if people are demanding fresh produce that's out of season here but not somewhere else, and their desire overrides the fact that there's lots of energy expended simply to ship the said produce thousands of miles, then we're going to continue to see out-of-season produce year round. In some climes, the growing season is incredibly short, so I can understand the desire to truck in fresh produce. But, rather than have this be a luxury (think citrus at Christmas), it's become commonplace.


Jane L
Novice User Novice User Joined On 6/2006
Jane L  
 
Posted On Jul 11, 2007
I totally agree with you La Torquemada!  It does take time to change eating habits.  I love that I can go to Whole Foods and at least have healthy options available to me.  Years ago, it didn't matter what the price, it just wasn't there.  Now I can go to WF and find the things that are recommended for healthy living and be treated with respect for my choices, instead of getting that blank look or one that makes you want to check the mirror for extra heads!
I respect Dr. Mercola's opinions and value his work, but I have to defend Whole Foods as a wonderful option with excellent customer service - far superior to anywhere else I have shopped lately.

 
 
 
Posted On Jul 10, 2007
I am getting a bit tired with the constant articles about Whole Foods and their high prices.  They are a vendor that offers access to some products that are not easily available in other stores.  This is a capitalist society where stores can charge whatever they want.  If you don't like the price, don't shop there!  They never claimed to be a charity for the health conscience.  Interestingly, I've noticed that farmer's markets have been uping their prices with all the increased demand for natural and organic foods as well.  Whole Foods is doing what every company does in America, getting the best price they can for their products!

 
PaulL
Novice User Novice User, Joined On 3/2007
PaulL  
Replied

BRflamingo
Apprentice User Apprentice User Joined On 2/2007
BRflamingo  
 
Posted On Jul 10, 2007
Doesn't it make you wonder about the people who continually write negative commentary?  The totally self-sufficient person living anywhere, much less a community setting, is a true rarity.  Most of the world's population depends on other people to some extent.  If you don't grow or kill all your own food and cut timber or create mud, straw, or ice homes and grow, harvest, spin and sew your clothes, dam a stream for electricity and haul your water,  you find yourself in a position of buying or bartering for needs or wants.  So if I have something lots of people want/need, I can decide the exchange rate.  After all, this is a free society still, in many ways.  So then, if I get very good at what I do & lots of people want my goods/services, I expand.  I probably want to earn enough from my efforts to enjoy some leisure or frivolities.  When an enterprise becomes a bigger business and demonstrates conscientiousness in its business dealings: providing quality items, good work environment and reasonable pay for employees, cleanliness, involvement in the community, efforts to modify its environmental impact AND still make a profit for those who believe in it enought to invest in its future, where is fault to be found?


chirocheer
Savvy User Savvy User Joined On 8/2006
chirocheer  
 
Posted On Jul 10, 2007
the tail does not wag the dog


C Ed Wright
Savvy User Savvy User Joined On 6/2007
C Ed Wright  
 
Posted On Jul 12, 2007
We are NOT a "capitalist society" but what I think you mean to say is that our economic system is supposed to be Free Enterprise, because that is exactly what you described.

Capitalism is the system of raising & using immense sums of money to privately fund ventures that are beyond the scope of ordinary individual resources such as personal savings or mortgageable assets.

We have Capitalism but it does not define our society per se.  However, what most people do not realize is that Capitalism also entails the fact that since money = power, vast sums of capital constitute vast power as well, enabling Capitalism to become the direct inverse of Socialism as an economic/governmental system:  Whereas under Socialism, Government invests in hence & controls Business, under (runaway) Capitalism, Business invests in & runs government.  Both are mirror-image forms of Fascism, under which a privileged few run roughshod over a captive population that this elite cavalierly views with utter disdain as the great unwashed masses of the proletariat.

That sums up the overall ongoing struggle behind our current M5-entrenched two-party system:  Generally, the Republican Party is comprised of Capitalists of one stripe or another, while the Democratic Party is generally comprised of Socialists of one stripe or another.  Both are purely Left-wing Fascist in that both seek to emplace their own version of elitist tyranny over those "great unwashed masses of the proletariat" but in slightly different guise only.  The Republicans are merely Far Left while the Democrats are fully Extreme Left; some are even so extremely far-gone they are actually the Lunatic Left.

 
 
 
Posted On Jul 10, 2007
I shop at Whole Foods all the time and am grateful for the quality of the food. At least at Whole Foods some attempt is made to screen out the worst stuff (although you must always read labels anyway since mfgs can change their formulas without notice). There is no place else I know to get good quality cold cuts like turkey and roast beef for sandwiches. I feel good eating their organic chicken, grass-fed beef, etc. I can get bacon that has no nitrites or nitrates. OK, perhaps their produce could derive from more local farms, but first you've got to have some organic farms around to choose from. And never have I found it an "impersonal" place to shop. I too feel this article was not well-researched.

 
ParrotGirl
Novice User Novice User, Joined On 5/2007
ParrotGirl  
 
 
 
Posted On Jul 10, 2007
I was a little surprised by the use of the phrase "Whole Paycheck". I doubt that Dr. Mercola or his staff work without compensation. Those who think they could provide the services that Whole Foods provides at a cheaper price, please feel free to enhance  our access to quality foods.

Comparing Whole Foods with Trader Joe's isn't entirely accurate. Whole Foods has a much larger and broader array of products, not just the most profitable ones to sell. Whole Foods is a corporation whose stock is publicly traded and who seems to make an honest effort to maintain transparency in their corporate policies. Trader Joes is not a publicly traded stock and they are foreign owned. I see little effort on their part to be transparent.

Make the effort to watch the debate between Michael Pollan (The Ominivore's Dilemma) and the CEO of Whole Foods which can be found on the Internet. It is a most interesting discussion. I think the CEO of Whole Foods made many excellent points. Michael Pollan's book is very good, but keep in mind he sells more books by generating controversy.

To the extent possible people should buy their foods from local, trusted sources. When you can't do so, then vendors like Whole Foods provide access to good quality foods. Are they perfect? Of course not. But, I trust their integrity more than I do WalMart or the like.

 
Robinson.Kenneth
Novice User Novice User, Joined On 1/2007
Robinson.Kenneth  
Replied

Katharine
Apprentice User Apprentice User Joined On 6/2006
Katharine  
 
Posted On Jul 10, 2007
To the list of Whole Food's Virtues I would add the fact that they pay several dollars above minimum wage to their lowest paid employees and have a scale that they use to determine the CEO and management's pay that ensures they do not make an absolutely ridiculous amount in comparison to the cashiers and stockers.

 
 
 
 
© Copyright 2009 Dr. Joseph Mercola. All Rights Reserved. If you want to use this article on your site please click here. This content may be copied in full, with copyright, contact, creation and information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from Dr. Mercola is required.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.