Anyone with kids under five years of age, stock up on ear plugs and start practicing the mantra "NO!" right now, because you're bound to get an earful of "I wanna's" when your kids get a load of the latest novelty food--Froot Loops Cereal Straws.

Straws made from artificial powdered milk, covered by a Froot Loop shell, these are bound to be a big seller.

How unfortunate that Kellogg's can't stick to the plan and quit propagating "foods" that kill the health of our youth.

Artificial sweeteners and junk food are leading factors in the obesity epidemic of this country, and yet manufacturers come up with ever more clever ways to deceive our children. As a parent, or perhaps just an involved relative or friend, your influence is needed each and every day, as a counter-measure and voice of reason.

TheImpulseBuy.com June 24, 2007