Many are calling for a national consumer boycott against Kellogg Co., the world's leading cereal maker, in an effort to block the use of genetically engineered sugar beets in products ranging from candy and breakfast cereal to bread.
The Internet-based boycott is spreading mostly through Web sites dedicated to organic foods or natural health.
Kellogg doesn't currently use sugar from genetically engineered sugar beets, as the seeds were approved for planting for the first time this spring. But Kellogg spokeswoman Kris Charles said the company likely will use it once it enters the nation's sugar supply.