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Drug Marketing Poised for Historic Decline

Posted By Dr. Mercola | August 01 2008 | 1,005 views

In most recessions, drugs are usually considered a bright spot for marketers. Consumers may skimp on food, fuel and clothes, but the business of health often benefits from "nondiscretionary" spending. But that is not the case this time round.

Marketers are predicting an overall decline through 2011, which would be the first setback the business has ever seen.

The decline is unrelated to the economic woes of the rest of the country. Instead, it is caused by an unusual confluence of events:

  • Many patents have expired or are about to expire
  • The FDA has become more skittish about approving new drugs
  • Drug companies' R&D pipelines won't have any major new launches until 2011
  • The growing number of uninsured Americans is impacting the total number of prescriptions written

Analysts expect to see more drug marketing money go online or into CRM programs, which are cheaper than commercials.

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Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.

Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

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