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The Top Anti-Junk Food Marketing Moments in 2008

The Center for Science in the Public Interest’s childhood obesity team has produced a list of “great anti-junk food marketing” moments in 2008. They focus on progress in industry self-regulation, but also on congressional legislation to restrict marketing and put healthier foods in schools.

Their list included such items as:

  • Under public pressure, Nestle USA joined the Council of Better Business Bureau’s Children’s Food and Beverage Initiative, which aims to set nutrition standards for the foods that will (and will not) be marketed to kids

  • At a U.S. Senate hearing, Nickelodeon scrambled to defend their reluctance to set nutritional standards for character licensing, and lawmakers made it clear that they will be closely watching self-regulation efforts

  • McDonald’s stopped advertising on report cards in Seminole, Florida, after nearly two thousand parents complained

Sources:



 
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Posted On Jan 05, 2009
Advertising and marketing do not belong in schools in the first place. I understand that there is an economic incentive. My answer to that is, adjust your budget if some unmet need must be prioritized. Our children are surrounded by advertising during the rest of their day - it's invasive in our culture. School should be one place that is exempt from commercialism.

 
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