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Splenda's Newest Competitor: Wal-Mart

Competition is really beginning to breathe down the backs of Tate and Lyle, the UK-based makers of that anything-but-sugar substitute Splenda, and from an unusual source: Wal-Mart. The mega-retailer will begin stocking Altern, its own sucralose knockoff by month's end, after successful test-marketing last fall.

With some 2,000 stores in America and many more all over the world, Wal-Mart's retail power will certainly put a big dent in Splenda sales. That's why Tate and Lyle has called in its legal team to determine if the patent of the company's wildly successful and health-harming sweetener has been violated.

The news certainly hasn't helped Tate and Lyle stock prices, of considerable concern among analysts who fear Wal-Mart's invasion into the sucralose market will end Splenda's monopoly on the market, considering almost half of the more than 900 food and drink product launches for the first six months of 2005 contained only sucralose.

Folks, it doesn't matter if the label says Altern or Splenda. This product, by no means, is a natural one. Not even close...

Despite the paucity of studies evaluating the "safety" of Splenda, there's one sure fire way to see for yourselves how this unnatural sweetener can harm your body: Review an extensive list of testimonials I've collected from readers like you.

CNNMoney.com February 16, 2006

Nutra Ingredients.com January 27, 2006

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