Deceptive Drug Ads Fail to Include Risk Factors

The mega-drug company cartel has been outed once again for their deceptive marketing practices -- shying away from mentioning any risk factors associated with their toxic substances or suggesting non-drug options -- in a new study.

Researchers analyzed 38 TV commercials aired over four weeks during the summer of 2004 on the four major American commercial broadcasting networks featuring seven of the top 10 selling drugs that year. The commonalities in marketing hype and deception won't surprise you.

For one, more than 80 percent emphasized a patient regaining unrealistic control over some aspect of his or her life. However, only one-fourth of the ads viewed, either mentioned the risk factors associated with the drug being marketing or how common the disease it's purported to treat really is.

Here's the real zinger: No commercial suggested lifestyle changes as a substitute for medication, although some 20 percent referred to these alterations only in conjunction with taking drugs.

The next time you see or hear a drug ad, remember this: Only one other country in the world (New Zealand) still allows the mega-drug companies to advertise to consumers, and the cartel spends about $4 BILLION annually in America for the privilege of selling them to you.

Annals of Family Medicine, Vol. 5, No. 1, January/February 2007: 6-13 Free Full Text Study

ABC News January 30, 2007

USA Today January 29, 2007