Celebrity Chefs Lead The Charge for Healthier Food

Jamie Oliver is using fresh fruit and vegetables to try to win the hearts of a West Virginia city. Rachael Ray is working to reform school lunch. And Paula Deen, queen of Southern-fried goodness, recently taught an auditorium of kids how to cook and eat healthily.

This didn't happen overnight.  Pioneers like California chef Alice Waters and, more recently, journalist Michael Pollan have been preaching the gospel of fresh, unadulterated food for years.

Chefs are now realizing they have a responsibility to use their influence to foster change. And celebrities often can do that with more panache than traditional nutrition advocates have.

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