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U.S. Urges Doctors to Report Misleading Drug Pitches

U.S. health officials are asking doctors to report misleading promotions from drug sales representatives.

The effort is an attempt to increase regulators' reach into the largest area of prescription drug promotion, which are the private contacts between drug companies and doctors.

According to Reuters:

“Starting this month, FDA staff will set up booths at major medical conferences to tell doctors how to spot questionable pitches. The agency also is sending a letter to about 33,000 healthcare providers about the campaign, dubbed the Bad Ad Program.”

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