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Kellogg's Drops Health Claims from Cereal Boxes ... But Not Really

Kellogg’s has announced that it won’t put health claims on at least some of its cereal boxes.  Rather than making specific health claims, they will “state the amount of fiber and antioxidants on the front of pack.”

According to FDA regulations, describing the level of antioxidant nutrients present in a food is a nutrient content claim rather than a health claim.

As Food Politics points out:

“OK, so labeling the package with antioxidants, fiber, and whole grains does not constitute a health claim ... [But] by this time, everyone knows that these nutrients are the ones you are supposed to be eating.  Does an implied health claim differ from an  overt health claim?  You  have to decide this for yourself.  Do not expect the FDA to help.”

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