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The Secret Weapon Drug Companies Use to Manipulate Your Doctor

PharmedOut is a project that educates physicians on how drug companies influence prescribing.

Dr. Douglas Melnick, a former drug company insider, explains how these companies get around the bans on promoting drugs for non-FDA-approved uses. Shahram Ahari, a former drug company representative, tells how he sold the drug Zyprexa (olanzapine), an antipsychotic drug now being assailed for its side effects. And several drug reps, their voices distorted to protect their identities, explain the real purpose of free samples.