More Deception: Rebranding of Popular Food Items

What’s in a name? Everything, if you’re trying to sell a product. But what happens if that product has a name that turns people off – or a name that’s gotten a not-so-good reputation lately? Answer: rebrand it with a new name and pocket the profits.

Corn sugar, canola oil, AminoSweet, kiwi, prunes, and baby carrots are just six examples of how DivineCaroline.com has found how rebranding can line the bottom line of food marketers.

The only thing is, a rose is still a rose, no matter what you call it.

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