When Unhealthy Foods are Advertised in a Healthy Context

A new study examining the wider context in which foods are advertised on television. It found that the ‘incidental’ foods shown in the background are usually significantly healthier than the primary foods being advertised.

About two-thirds of food advertisements do not contain any incidental food or drink items. When they do, however, the primary food being advertised is usually unhealthy, suggesting an effort to suggest that manufacturers are attempting to portray them as part of a balanced diet.

Food Navigator reports:

“The researchers included 652 food advertisements in their study, showing 1007 primary and 960 incidental foods.”

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