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Fast Food and Sweets Advertised When Children Watch Television

A study in Sweden found that TV ads for food, primarily fast food and sweets, dominate the advertisements shown during children's viewing times.

Even though Sweden has passed legislation that limits television advertising targeting children, the research found that children between the age of 3 and 12 in Sweden encounter an average of 50 TV advertisements for food a week -- almost all for fast food, alcohol, chocolate and sweets.

Eurekalert reports:

"There is a proven link between food advertising and the food choices that children make. Ten percent of schoolchildren worldwide and 22 million children under the age of five are overweight or obese. Children of this age in Sweden watch around 100 minutes of television a day, two thirds of which involves commercial channels."

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