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Flirty Models Were Hired in Bid to Find Bone Marrow

Flirtatious models in heels, short skirts and lab coats were hired to be recruiters for a bone marrow registry drive.  And one thing they didn’t tell people who signed up for the drive was that their insurance would be billed up to $4,300 for the simple swab test.

The registry, Caitlin Raymond International, was paying the models up to $60,000 a week.

The New York Times reports:

“In New Hampshire, where prosecutors say thousands of people appeared to have provided swabs, the attorney general is investigating the registry’s marketing and billing practices ... New Hampshire passed a law in 2006 requiring insurers to pay for tissue-typing tests for potential bone marrow donors. But at the time ... proponents told lawmakers that each test would cost $100 or less.”

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