Consumers Less Likely to Trust 'Natural' Product Label Claims

Consumers are increasingly reluctant to buy products labeled "all natural", although they are still committed to organic-certified products, according to a recent survey. Many consumers were not confident that products labeled "natural" really held up to the word.

Close to two in three of people surveyed (65 percent) were "very interested" in a uniform standard to certify natural products, including ingredients and processes, and an additional one in four (25 percent) were "somewhat interested."

Natural Products Insider reports:

"However, the outlook for organics remains strong. Store brand/private label organics are now mainstream with virtually all (96 percent) consumers buying these products; 57 percent plan to maintain and four in 10 (39 percent) will increase spending in 2011."

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