Will Food Vouchers Boost Healthy Living?

British families are going to be offered vouchers in an attempt to encourage them to eat healthily and exercise. The food vouchers, along with nutritional advice and discounted activities, are part of Change4Life's "Great Swapathon".

Companies involved in the food and fitness industries are paying for the tokens, as part of the UK government's plans to involve business in the promotion of healthy living. However, some food policy experts have cast doubt on the wisdom of involving large corporations in public health campaigns.

BBC News reports:

"Companies supporting the government's scheme include Asda, Birds Eye, Unilever, Nestle, Mars, Warburtons and Weight Watchers."

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