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Wal-Mart Shifts Strategy to Promote Healthy Foods

Wal-Mart, the largest retailer in the U.S., has announced a five-year plan which will make thousands of its packaged foods lower in salts, fats and sugars. The plan will also drop prices on fruits and vegetables.

The plan results from discussions the company has been having with first lady Michelle Obama. It is the first time Mrs. Obama has given her support to the efforts of a single company.

According to the New York Times:

"In interviews previewing the announcement, Wal-Mart and White House officials said the company was also pledging to press its major food suppliers, like Kraft, to follow its example ... The changes will be introduced slowly, over a period of five years, to give the company time to overcome technical hurdles and to give consumers time to adjust to foods' new taste".

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