Beware -- Kraft Aims to Make Splash with New Water Flavoring

Kraft Foods is rolling out MiO, a “liquid water enhancer”.  It is a no-calorie line of concentrated liquid flavorings.  This will be Kraft's first new food or beverage category in more than 15 years.

According to USA Today:

“Kraft officials say that in an era of personalization, it's all about dripping as many drops of flavor as you want into your water.”

Of course, it should come as no surprise to anyone that “MiO” is loaded with artificial colors, artificial sweeteners and preservatives.

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