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Is Vitamin-Enhanced Water Better for You Than Regular Water?

January 10, 2018 | 10,524 views
Since suffering a legal setback in 2015, Vitaminwater has been prevented from making the sort of health claims that had helped them successfully market their product nationally since early this century. Coca-Cola, the manufacturer of Vitaminwater, has managed to circumvent this ruling by adopting vague language that suggests the product possesses health boosting attributes while providing little evidence to back these claims. This has left consumers confused about the actual benefits of Vitaminwater and similar products such as Gatorade’s Propel and PepsiCo’s Lifewtr.  

There is no doubt that a huge demand exists for products like Vitaminwater as well as its plastic bottled brethren that are not fortified with added ingredients. It is no accident that industry giants like Pepsi and Coke are heavily involved in the manufacturing and marketing of bottled water. 

This market exists in large part due to the failings of tap water, which is often of questionable quality due to fluoridation, chlorine and additional contaminants that make their way into the so-called potable water that enters our homes. It is also clear that consumers are right to question the value and quantity of nutrients they are deriving from the standard Western diet. Any product offering added nutrients is bound to find a receptive audience. 

It really boils down to two questions. Is Vitaminwater a healthy alternative to water for the casual drinker who is looking for vitamin supplementation and does it outperform water as a post-workout beverage? Vague but colorful claims about the benefits on the packaging aside, a quick examination of the label gives you all the information you need. The answer to both questions is a resounding no. 

What sticks out on the Vitaminwater label is the lengths Coca-Cola goes to mask the sugar content. On older labels, they went so far as to redefine the serving size and claimed that each bottle contained 2.5 servings. It seems quite unlikely that many customers are getting that many servings out of a 20-ounce bottle — especially since it is supposedly a drink that can revive you after a workout. 

A quick visit to Vitaminwater.com reveals that products with names like Energy, Focus and Revive contain 32g of sugar per bottle. This is a bit less than half as much sugar as is found in a can of Coca-Cola’s flagship soda pop, and to make matters worse, a higher percentage of this sugar is crystalline fructose, according to Healthline.com. Sugar may be bad but crystalline fructose, as well as high fructose corn syrup, are the worst of the worst and even more deadly.
 
More troubling is the Vitaminwater Zero line. This product may contain far fewer carbs, 5g according to the label, but has the same hidden danger as its sugary cousins: GMO ingredients. It is clear that there is little to differentiate Vitaminwater from other sugary beverages, and any potential benefit is offset by its suspect ingredient list. It does not make any sense to fortify your body with synthetic vitamins derived from a sugary slurry that is laden with GMOs. 

Coconut water is a far better alternative if you feel water is not enough to meet your hydration needs. It is a natural source of electrolytes. Coconut water is particularly beneficial if you engage in activities resulting in profuse sweating. You can drink it plain or add citrus juice. 

The obvious alternative to Vitaminwater is cool and refreshing structured water. Living and energized water can recharge your mitochondria, and deep springs are one excellent source. You can also promote structured water through vortexing or cooling it to 39 degrees Fahrenheit. Reverting tap water back into a vitality-boosting element can provide enormous health benefits. Unfortunately, most water sources are severely polluted. I strongly recommend using a high-quality water filtration system unless you can verify the purity of your water.

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