Massachusetts Sues Pharma Marketing Company for Helping to Push Opioids

A Big Pharma marketing company that also funds media and health service ranking groups NewsGuard and HealthGuard has been sued for helping to push opioids through doctors. In a Superior Court filing, the state of Massachusetts v. Publicis Health LLC alleges that the marketing schemes Publicis created “made the opioid crisis more devastating.” “From 2010 until 2019, Publicis worked with opioid companies, particularly Purdue Pharma, to increase sales of dangerous opioids like...

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