The Amazing Influence Your Beliefs Have on Your Perceptionhttps://blogs.mercola.com:443/sites/vitalvotes/archive/2003/10/26/The-Amazing-Influence-Your-Beliefs-Have-on-Your-Perception.aspxThe NY Times has an absolutely fascinating story detailing the science on why most people perceive Coke to taste better despite the fact that in blinded taste trials Pepsi is the consistent winner. A researcher found that when people were not aware ifenCommunityServer 2008.5 SP1 (Debug Build: 31106.3070)