Ever wonder how blind many consumers really are to the chemical origins of sugar substitutes, sucralose, aspartame and saccharine? An interesting study conducted by Shape Up America!, a non-profit obesity awareness group founded by former U.S. Surgeon General C. Everett Koop, shows just how deep their ignorance runs.
A big caveat right up front: One of the site's sponsors is Sweet'N Low, thus part this organization's intent with this study is to debunk safety issues regarding high intensity, unnatural sweeteners. Also, a portion of the release is devoted to reminding consumers that saccharin doesn't carry a warning label although 30 percent of Americans still believe it does. (Nevertheless, the lack of a warning label doesn't make saccharin any safer or more natural.)
The numbers, however, tell the real story:
For the rest of you who may still doubt how health-harming substances like Splenda can truly be, I urge you to read my extensive list of testimonials from readers like you.
Shape Up America! February 9, 2006