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Loud Music Can Make You Drink More

Posted By Dr. Mercola | July 22 2008 | 1052 views
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One reason that bar owners may be blasting loud music is because it drives customers to drink more.

Researchers struck a deal with two bars to experiment on young men. The bar owners agreed to let the scientists control the volume for two nights and plant undercover patrons to document the drinking habits of 40 men, age 18 to 25. With louder music, the young men drank a beer three minutes faster, ordered an extra drink and took slightly more gulps.

Loud music may increase an "arousal" state that led the men to drink more. It is also possible that the young men couldn't hear themselves over the music and so, instead of talking, they drank more.

Sources:

  ABC News July 18, 2008
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Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.

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Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

†The World's #1 Natural Health Website claim is based upon Alexa Natural Health Website rankings.

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