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Want to Keep Your Wallet? Carry a Baby Picture

Posted By Dr. Mercola | July 16 2009 | 1140 views

What do people do when they find a wallet on the street? Leave it? Take it to a police station? Post it back to the owner? Keep it, even? The answer, scientists have found, depends rather more on evolution than morality.

Hundreds of wallets were planted on the streets of Edinburgh by psychologists last year. One of four photographs was inserted behind a clear plastic window in each of the wallets, showing either a smiling baby, a cute puppy, a happy family or a contented elderly couple. Some wallets had no image and some had charity papers inside.

When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. The baby photograph wallets had the highest return rate, with 88 percent being sent back. Next came the puppy, the family and the elderly couple, with 53, 48 and 28 percent respectively. At 20 and 15 percent, the charity card and control wallets had the lowest return rates.

Scientists argue that it would be difficult to genetically code for feeling empathy exclusively towards your own child, and much easier to code for feeling empathy towards all children.

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Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.

Disclaimer: The entire contents of this website are based upon the opinions of Dr. Mercola, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Mercola and his community. Dr. Mercola encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

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