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How The Food Giants Deceive Your Children

  • August 03, 2003

An outstanding piece in today's NY Times that reviews the massive penetration many food companies have in the media our children are exposed to. I think it is tragic that schools contract with soft drink companies and other vendors to raise as much as $100,000 a year Television, of course, remains the most powerful medium for selling to children. Marketers know that children love animals and cartoon characters, and industry observers say they have used that knowledge not just to create...