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NY Has What Appears to be the Best Online Food Service

  • August 08, 2003

FreshDirect's concept is simple enough. Unlike many ill-fated online grocery services, it is not a supermarket from which you order food online. Rather, it is a giant distribution facility in Long Island City, Queens, one equipped with 12 different temperature zones. Orders are custom-filled 24 hours a day. However, it was the owner's obsession with cleanliness, rather than convenience, that inspired him to start his firm. He was appalled by the lack of refrigeration for perishable items...
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