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People are Buying More 'Designer' Eggs

  • January 07, 2004

More and more shoppers are choosing to buy eggs produced by chickens fed with sea kelp, flax seed and other nutritious ingredients rather than regualr eggs. Eggland's Best Eggs, the nation's largest producer of designer eggs, saw a 25 percent jump in sales in 2003, compared to 2002, and designer eggs now comprise nearly 5 percent of the $3 billion national egg market. Although they cost more consumers are willing to pay the extra price because the eggs provide more nutrients and taste better...
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