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FDA Calls for Simpler Drug Warning Labels

After years of strongly recommending that all direct-to-consumer drug ads carry or refer patients to rafts of fine print on drug benefits and side effects, the FDA wants advertisers to boil the message down and say it in plain English. The goal: to make it easier for consumers to understand what an advertised drug does and how it can benefit or harm someone taking it. The agency released draft guidelines for a new, briefer drug summary that would accompany all print drug ads and be available in print for consumers who see TV drug ads.

Washington Post February 10, 2004

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