People with mildly high cholesterol may be able to lower their levels by drinking a new kind of orange juice that is fortified with plant sterols. While I agree that the plant sterols are likely beneficial for many, fruit juice is not a very healthy food. It is loaded with eight teaspoons of a relatively dangerous simple carbohydrate, fructose. Rather than drinking orange juice for the plant sterols, why not drink vegetable juice that has them naturally and doesn't give you all that sugar?
Arteriosclerosis, Thrombosis and Vascular Biology. March 2004;24(3):e25-8