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Just Seeing a Food Can Make You Crave It

  • April 20, 2004

When hungry people see or smell a favorite food, their brain reacts in a similar way to brains of drug addicts upon seeing a drug. The regions of the brain that light up on brain scans when people are presented with a favorite food are the same areas that are associated with addiction. This means that you really can be addicted to certain foods and, as I've been saying for years, I believe a substantial number of Americans are addicted to sugar and grains. This study brings up an interesting...