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'Ideal' Body Images in Media Affect Men Too

Male college students who were made to watch TV ads full of lean, muscular young men showed more body dissatisfaction and depression compared with their peers who watched "neutral" commercials. Most research on this topic has focused on women's reactions to media images, but the findings suggest that media images of the "ideal male body" contribute to poor body image in men too. The average person is exposed to nearly 25 appearance-related commercials each day, which is just one more reason why you may want to turn off the TV. And, as I posted earlier this week, this is National Turn Off the TV Week, so it's a perfect time to start.

Yahoo! News April 21, 2004

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