Direct-to-Consumer Drug Ads Minimize Risks, Exaggerate Benefits

As I wrote over two years ago, since the mid-1990s pharmaceutical companies have tripled the amount of money they spend on advertising prescription drugs directly to consumers. These direct-to-consumer (DTC) ads often minimize the risks and exaggerate the benefits of medications. Since the ads are so misleading, researchers are suggesting that the ads contain a "prescription drug benefits box," similar to food nutrition labels, that would present drug data in a clear way. While this may seem...

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