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High-Flying Doughnut Maker Krispy Kreme Hit by Low-Carb Craze

  • May 07, 2004

The popular low-carb diet trend might be causing the one time high-flying doughnut company, Krispy Kreme, to do some belt-tightening. A 10 percent drop in profits and decreased sales have been predicted for the upcoming fiscal year. The low-carb craze didn't have a substantial effect on the doughnut business last year, however its increasing popularity, following the beginning of the year, suggested heightened consumer concerns regarding carbohydrates. The revenues at Krispy Kreme stores...