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The Color of Your Food Influences How Much You Eat

  • May 11, 2004

Little-understood contextual cues--such as how food is displayed and its variety of colors--can lead people to overindulge and unknowingly bulk up. People eat with their eyes, and their eyes trick their stomachs. Adults offered six colored flavors of jellybeans mixed together in the same bowl ate 70 percent more than when the colors were each placed in separate bowls. Moviegoers given M&Ms in 10 colors ate 43 percent more than those offered the same number of M&Ms in seven...
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