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Beware of Splenda's Latest Marketing Ploy

  • June 28, 2004

Splenda, brand name for the artificial sweetener sucralose, is making inroads into the mainstream food market, popping up in more than 3,500 products worldwide from ice cream to sodas. And it's aiming for more: Coming this summer is a baking product that is part sugar, part sucralose aimed to target consumers who normally would never think of substituting sugar. According to Splenda's manufacturers, McNeil Nutritionals, market research predicts more than two-thirds of consumers would...