Krispy Kreme Sales Continue to Slide

About one month ago I had an article on the decline of Krispy Kreme. Krispy Kreme had a 0.4% drop in U.S. doughnut sales volume for the 12 weeks ended April 18. In the previous 12 weeks, it had risen 7.4%. Krispy Kreme's share price has slid 40% since the company's May 7 warning, and analysts have said they expect more bad news from the company this year. The good news is that the decline continues. It is good news because doughnuts are one of the five worst foods you can eat.

USA Today July 1, 2004

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