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"Anti-Viral" Kleenex Latest Marketing Ploy

  • July 14, 2004

Since you've heard of antibacterial soaps and wipes, it's probably no big surprise that the makers of Kleenex will be selling "anti-viral" tissue in time for the next flu and cold season. Kimberly-Clark has been working on an anti-viral tissue for several years, and company officials are confident they've got a winner in Kleenex Anti-Viral. Their optimism is rooted to a market plan, in part, based on a sick person's adversion to sharing his or her cold or flu with others. The...