Breast Implant TV Commercials Coming

Medical device maker Mentor Corp believes that marketing breast implants is ready for U.S. prime time. Mentor will debut its first prime-time ads on ABC network's "Extreme Makeover" plastic surgery show this fall. Total breast implant surgeries have grown nearly 180 percent since 1997, but the industry still bears the scars of a safety scare in the early 1990s. In January, U.S. regulators rejected a bid by rival Inamed Corp to overturn a 12-year-old ban on silicone implants. Public health...

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