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Portion Distortion Shrinks Candy Bars

  • September 27, 2004

Two of the world's most popular candy bars will shrink in size next year, in response to a plan by Britain's Food and Drink Federation to address obesity. The plan addresses several issues including a new approach to lower portion sizes to reduce over-consumption, labelling, advertising to children, vending and public education. King-sized Mars and Snickers chocolate bars, some weighing almost a quarter-pound, will be divided into two shareable portions. The move by Masterfoods...
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