Latest Trustworthy News from Dr. Mercola - delivered straight to your inbox!
Get 25% Off Sitewide on 26th Anniversary Sale Get 25% Off Sitewide on 26th Anniversary Sale

Advertising vs. Free Samples: Pick Your Poison

  • October 12, 2004

If you ever wonder how I stay true to my vision to shatter the existing health care paradigm, look no further than today's New York Times that ran an excellent story about the different approaches AstraZeneca uses to sell its popular "purple pill" Nexium to "relieve" stomach and heartburn problems. The amount of consumer advertising AstraZeneca spent on Nexium alone last year -- some $260 million -- that was aimed at users probably had a lot to do with why U.S. sales topped $3 BILLION...
Read the Full Article for Free!

You can unsubscribe at any time and I guarantee the privacy of your email. View our privacy policy

Subscribe for FREE to the #1 Natural Health Newsletter or Login for Instant Access

Unlock censored health information that Google doesn't want you to read

Keep your privacy secure — we are one of the few websites that have banned all Google and Facebook scripts to help stop their surveillance capitalism

Get access to all of Dr. Mercola's health articles, E-books and special reports