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Advertising vs. Free Samples: Pick Your Poison

  • October 12, 2004

If you ever wonder how I stay true to my vision to shatter the existing health care paradigm, look no further than today's New York Times that ran an excellent story about the different approaches AstraZeneca uses to sell its popular "purple pill" Nexium to "relieve" stomach and heartburn problems. The amount of consumer advertising AstraZeneca spent on Nexium alone last year -- some $260 million -- that was aimed at users probably had a lot to do with why U.S. sales topped $3 BILLION...