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The Dollars and Sense Behind Drug Company Ads

  • November 29, 2004

Sunday's Chicago Tribune ran a great front page piece in their business section about the economics behind Big Pharma's manic drive to grow their marketshare for new medications -- often much like the same old toxic drugs -- and how medical insurers have often pushed back. This comes as major drug firms increasingly push their product marketing to the public in more obscene numbers merely to drive demand. If you're curious just how obscene those dollars really are, here's a short list...