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Big Pharma Ad Budgets Taking a Hit

You may remember a blog I posted last week about the economics behind Big Pharma's manic drive to grow their marketshare for new medications. Big Pharma spent some $725 MILLION to advertise the top five drugs I listed in 2003. How times have changed since the FDA lowered in restrictions on drug markers marketing directly to consumers severn years ago... Overall, according to today's New York Times, Big Pharma spends close to $4 BILLION on advertising, or more than Coca-Cola, Pepsi-Cola...

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