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Big Pharma Marketing to Physicians Even Greater

  • December 08, 2004

As you know, pharmaceutical companies throw OBSCENE amounts of money around to influence the way consumers think, and even more on physicians. Up to now, I'd been quoting that number in the vicinity of $15 billion. Seems that number was off on the low side, according a new study. Direct-to-physician activities accounted for the bulk of spending, with $5.3 BILLION spent on a practice called "detailing," which are merely visits to physicians by pharmaceutical sales representatives to...
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