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Diet Soft Drink Sales Surging

  • December 22, 2004

With consumers looking to shave as many calories as they can off their already nutritionally deficient diets, some experts believe sales of diet soft drinks, laced with artificial and deadly sweeteners like aspartame, will overtake full-calorie versions sometime down the line. Sales of full-calorie drinks have hit a decline as the market share of diet sodas have climbed steadily over the past decade, along with sales of bottled water, teas and sports and fruit drinks. The editor of...