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Kraft Claims Fast-Food Ad Phaseout to Kids

  • January 12, 2005

It's mildly encouraging to read Kraft Foods -- manufacturer of processed lunch meats, sugared soft drinks and cookies -- plans to phase out advertising of its popular snack foods to kids under 12. Meaning they won't be seeing ads in their Spider-Man comics or on Nickelodeon for Oreos, Chips Ahoy or Kool-Aid. What's interesting, however, is what they won't stop doing: Kraft will still use cartoon characters in its products and packaging. Contests, prizes, games and other various...