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All Celebrex Ads Ruled "Misleading"

  • January 13, 2005

The FDA recently "slapped" AstraZeneca's hands for false and misleading advertising of its controversial statin Crestor. Now, it's Pfizer's turn... Yesterday, the Feds ordered an "immediate halt" to ALL ads for Celebrex, because AstraZeneca understated the risks of taking the COX-2 inhibitor, overstated the benefits and omitted facts. (Not surprisingly, AstraZeneca had already pulled the ads.) Among the ads pulled: A 27-minute infomercial including testimonials and statements...